And their strategy is clearly working for them. At the end of , same-store sales at Burger King were up by 1.
McDonald’s vs. Burger King
That will, of course, keep them in favour with their growing franchise network. Would the Burger King approach work for everyone? Whatever marketing tools and tactics you decide to use as a brand whether in the franchise world or otherwise , the key is to make sure that your strategy and campaigns are aligned with and echo your brand values. Nor would the approach sit comfortably with my own personal values and approach to business.
Could it soon be all hail a new king of burgers? The answer is clearly no. A former lawyer, I left the security of the legal profession to start my For taste-tester Sally White, the Big King's 'three layers of bread, two burgers, sloppy sauce and stringy onions make for a messy mouthful' picture: product picture for Big King.
Miss Johnson, who admitted to feeling ill after trying both burgers, commented on the Big Mac's compactness, saying: 'The lettuce shreds are smaller in the Big Mac and the onion is diced which also made it easier to eat. For Sally White, the Big King's 'three layers of bread, two burgers, sloppy sauce and stringy onions make for a messy mouthful'.
Overall, the Big Mac won the burger battle, thanks to a better taste, a more authentic texture and a distinct familiarity - which is perhaps thanks to McDonalds' kids-friendly restaurants. Imitation may be the sincerest form of flattery, even in the fast food industry, but perhaps this taste test goes to show that classics are best left untouched. Sodium: mg.
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